Why choose Analyzify over Shopify's native reports/integrations?

Analyzify tracks many events / actions that Shopify's native integrations do not, such as product list visits, product list, category clicks, etc.

Analyzify also provides you with a well-designed data layer, which means you could extend your third party implementations with other marketing partners easily.

It offers you direct support to configure your GA4 account to get the best out of the data layers like content grouping, custom dimensions, goal setup, etc. It also offers many other integrations that the native Shopify doesn’t offer.

Last but not least, Analyzify comes with a detailed Google Data Studio report through which you can see all the important reports in detail.

🔎 For further reading, visit our detailed analysis on Shopify’s Native GA4 Integration and what Analyzify offers.