Which referrals should you exclude from your GA4?

Which referrals should you exclude from your GA4?

Referral exclusions, a valuable feature of Google Analytics 4, allow you to better control traffic to your website. Your analytics data will be accurate and relevant if you exclude some referrals.

We have compiled a referral exclusion list. To add the referrals, simply enter them one by one:

  • shop.app 

  • paypal.com

  • klarna

  • clearpay

  • stripe.com

  • shopify.com

  • pay.google.com

  • afterpay

  • apay-us.amazon.com

  • payments-eu.amazon.com

  • checkout.sezzle.com

  • checkout.shopifycs.com

  • quickpay.net

  • payments.amazon.de

  • mobilepay.dk

  • payments.amazon.co.uk

  • and sfy-payments.molops.net

If you want to learn how to exclude referrals on your Google Analytics properties, you can read our article on Referral Exclusions on GA4.


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