What is the ideal UTM setup for Shopify stores?
When you add UTM campaign parameters in the URLs of your referral links and ad campaigns, you can track & monitor which campaigns are sending traffic to your website. When someone clicks on the link, the tracking codes are sent to Analytics and can be seen in the Traffic acquisition report.
We have realized most Shopify stores make mistakes on their Facebook Ads UTM parameters. That's why we have prepared a best-practice tutorial and UTM structure, you can learn more details here: Ideal UTM Setup for Shopify Stores.
It might also be helpful to review Google’s official document on using GA4’s URL builder and UTM parameters.
Related Articles
How can I upgrade to Checkout Extensibility?
This feature can be separately activated for the checkout steps (contact, shipping, and payment) and the thank you/order status page (OSP). Stores that only want the one-page checkout need to upgrade for the checkout steps. Stores that want to ...
How can you check and validate your data?
You can easily validate your data on your own. Please review the content for a detailed analysis: GA4 & Shopify Accuracy Check | Analyzify Docs If you want to test and debug your Analyzify setup, you can review this content: Test & Debug Analyzify ...
How to fix "No recent conversions" on Google Ads?
Most Shopify merchants think there is an issue with their conversion tracking first, but this is not always the case. You might face this error even if your conversions are working properly. So follow along and detect and solve these issues together. ...
Why are the default source numbers so high?
Google Analytics 4 (GA4) and Shopify Analytics utilize cookies differently, and these cookies have a shorter lifespan. In addition, the relevant data is modeled according to the attribution model. Therefore, the traffic source information differs. ...