What happens if some events don't work?

What happens if some events don't work?

If there is a problem with any specific event (eg: Add-to-Cart) or some data is not tracked, our support team jumps in and performs customizations either on our data layers or your theme files for your specific case, and resolves the situation.

Rarely, it is not possible to make it fully function for technical reasons - especially if you are using many external apps. In those cases, we can get your developers’ help.