What are primary and secondary conversions on Google Ads?

What are primary and secondary conversions on Google Ads?

There are two different concepts for conversion tracking in Google Ads: Primary and Secondary.

Basically, this is an option that lets you distinguish between conversions that are relevant to Ads Optimizations and those that are only for reporting.

  • Primary Conversions: Used for campaign optimization purposes

  • Secondary Conversions: Used for reporting purposes

To understand more about these actions, you can read our article on Primary & Secondary Conversions on Google Ads.