What are primary and secondary conversions on Google Ads?
There are two different concepts for conversion tracking in Google Ads: Primary and Secondary.
Basically, this is an option that lets you distinguish between conversions that are relevant to Ads Optimizations and those that are only for reporting.
Primary Conversions: Used for campaign optimization purposes
Secondary Conversions: Used for reporting purposes
To understand more about these actions, you can read our article on Primary & Secondary Conversions on Google Ads.Related Articles
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