How to exclude referrals on GA4?

How to exclude referrals on GA4?

Google Analytics 4 shows you the source of traffic and ideally purchases. Those reports don't always work as expected. In this Analyzify help center article; we will show you how you can fix UNWANTED REFERRALS on Google Analytics 4.

Keep in mind that referral exclusion will start working after you make these changes. Unfortunately it doesn't reflect on the past data. 

GA4 Referral Problem for Shopify Stores

The problem: You are seeing unnatural referrals on your Google Analytics 4 reports - and it breaks your reports. They are not the actual referrals - but only another website the user has visited in between the session. 

The solution: Using Analytics' referral exclusion setting. 

The most common unwanted referrals are: 

  • Payment Providers (PayPal, Stripe, Klarnapayment, etc) 
  • Your current domains (if you have more than one domain or if you have changed your domain)
  • Checkout Processors (Carthook, Recharge, etc)

A Note: Social media referrals shouldn't also be here - especially if you are running ads. However, you DO NOT want to exclude them. They are actual traffic sources. But you want to make a correct UTM set up so that the traffic source is defined correctly such as paid, campaign name, ad name, etc.

Check out this article for the best possible UTM setup. 

    • Related Articles

    • Which referrals should you exclude from your GA4?

      Referral exclusions, a valuable feature of Google Analytics 4, allow you to better control traffic to your website. Your analytics data will be accurate and relevant if you exclude some referrals. We have compiled a referral exclusion list. To add ...
    • How to create a GA4 property?

      For more advanced reporting needs, you might need to create separate Analytics properties. So here's a quick tutorial to show you how to create a new property in Google Analytics 4. Step 1: Go to GA4 Admin Log in to your Analytics account, and click ...
    • How to set up GA4 product view event with GTM?

      In Google Analytics 4, you need to keep track of the product view event. On our blog, you can find out how to do this with Google Tag Manager: Set up GA4 Product View Event with GTM on Shopify | Analyzify Docs
    • How to set up GA4 on Shopify?

      With Analyzify, setting up GA4 on Shopify is easy and doesn't require any prior knowledge, data layers, or Google Tag Manager skills. For more detailed instructions and further assistance, you can visit our complete Shopify GA4 Guidebook. Here's a ...
    • Google Ads Conversions Health Check for Shopify Stores

      In this article, we are going to touch upon some common issues that could cause such misleading conversion data and give some health check tips to prevent issues, including some additional suggestions. For more detailed insights and troubleshooting ...