Facebook Sales Channel on Shopify, also known as native integration, seamlessly provides access to Facebook's Conversion API. This integration operates through server-side processing, ensuring a reliable connection.

While the core version of Analyzify also includes Facebook integration, it does not utilize the Conversion API. As such, we generally do not recommend it as the primary option. It was developed as an alternative solution for those rare instances (affecting approximately 5% of Shopify merchants) where issues arise with the Facebook Sales Channel.

For merchants seeking to enhance their event match rate and data quality, the Analyzify Server-Side Tracking add-on presents an excellent alternative to the Facebook Sales Channel.