Does Analyzify provide accurate data?
Yes! Analyzify provides accurate data tracking, with our standard setup achieving around 90% accuracy rate. This level of accuracy is sufficient for most stores, offering reliable insights into your data. For those seeking to reach even closer to 100% accuracy, we recommend considering our add-ons.
It’s a fact that data can never be 100% accurate due to many technical reasons. However, you should also note that your data must be consistent for at least 90% of the time.
Standard setup accuracy rates
With the standard setup, the expected accuracy rate is around 85-95%. It's worth noting that discrepancies between Shopify and Google Analytics data are normal due to factors like ad blockers and iOS privacy updates. The typical match rate is around 80%.
For GDPR-compliant stores, accuracy might drop to 50-60% due to consent-based tracking limitations. Only the data from customers who give consent can be tracked, affecting overall data accuracy.
Analyzify Server-Side Add-Ons
Integrating either of these server-side solutions can significantly enhance your data tracking accuracy, ensuring that all transactions and customer interactions are accurately reported and analyzed.
- Order Processor: This add-on provides accuracy over 95% by sending all order data to GA4 through the server, ensuring complete conversion reporting to Google Ads, including order notes like utm_source and utm_medium.
- Server-Side Tagging: Also achieving 100% accuracy, this add-on routes orders through the server for both client and server-side data tracking.
Recommendations for improved accuracy
Our GDPR Playbook offers detailed insights into managing these discrepancies. Opting for a Strict Policy on cookie consent banners rather than a Loose Policy can help improve data accuracy by ensuring more consistent consent tracking.
We have been working in the data analytics field for more than 7 years. We have developed Analyzify to help Shopify clients with their data problems.
2K+ Happy Client: Analyzify app empowers 2000+ merchants.
245 Reviews on the App Store: 5.0 stars reviews out of 250+ reviews on the app store.
We assure you that we will take action in case the results are not accurate, and bring the data to the best possible state. We are happy to take a manual approach as well, for we care deeply about our customers.
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