Does Analyzify cover Google Ads Enhanced Conversion setup?
Yes, Analyzify fully supports the setup for Google Ads Enhanced Conversions. By default, our configuration is designed to push enhanced conversion data directly to Google Ads, requiring minimal effort on your part.
All that's needed from you is to activate the feature through the Google Ads interface and confirm the data flow.
🔎 Follow this tutorial to see how to activate enhanced conversions through Google Ads.
What are Enhanced Conversions
Enhanced Conversions is a feature launched by Google in May 2021, aimed at improving conversion attribution by utilizing customer-provided first-party data (e.g., name, email, phone number, address) within the conversion tags. This advanced method allows Google Ads to more accurately identify customers and their interactions with your ads.
Initially, we recommended activating this feature only as a secondary conversion metric due to potential warnings or inaccuracies. However, with improved reliability and measurement capabilities, we now use Enhanced Conversions as the primary setting for our clients.
How to set up Enhanced Conversions with Analyzify
- Through GTM: Analyzify simplifies the process by including all necessary variables, triggers, and tags for setting up Enhanced Conversions on Shopify via Google Tag Manager (GTM). There's no need for you to make manual adjustments in GTM; our setup takes care of everything, ensuring accurate data capture and transmission to Google Ads.
- With Global Site Tag: For those not using Analyzify, setting up Enhanced Conversions is still possible through manual code adjustments in Shopify's "Thank You" page scripts. We offer an open-source code and a detailed tutorial for this method, accessible even to non-Analyzify users.
Validation process
After you've implemented Enhanced Conversions, Google Ads will take up to 48 hours to verify the setup. It's important to be patient during this period. Should you encounter any warnings, we're here to help. Our support team is ready to assist you in troubleshooting and ensuring your Enhanced Conversions are set up correctly.
For more information including step-by-step instructions and code snippets, please check our detailed guide on setting up Google Ads Enhanced Conversion on Shopify.